Curio were commissioned to provide guests of Sydney’s Dior Flagship Store with dual heritage interpretation that pays homage to the building’s historic past, while also honouring the House of Dior’s legendary style and history in Australia.


Christian Dior


153 King Street, Sydney
(Dior Sydney Flagship store)

Project Financials

$12.5 M


Heritage Interpretation Plan
Interpretation Concepts + Design
Integration within landscape and/or built design
In-house Design
Production and Installation
Heritage Impact Statement
Heritage Assessment
Historical Research
Ongoing Heritage Advice (Pre-DA and Post DA)
Monitoring Works Report
Project Summary
Our goal was to provide captivating and visually engaging heritage interpretation that connects the site with both the local and global context of Christian Dior. The interpretation needed to reflect Dior’s interior design palette of elegance and timelessness, as well as offer guests the opportunity to further explore the stories that make this place so special through an extensive digital component.
Download Project Sheet

Curio’s Approach

To coincide with Dior’s luxurious new fitout, our interpretation team worked closely with Dior and architect Arktek to develop two layered interpretive pieces which offer visitors a touch of the past.

To showcase Dior’s connection to Australia we printed on Australian jersey wool, which Christian Dior used for 3 dresses at his 1954 fashion show in Sydney, while pub tiles were chosen to tell the story of the site’s 130-year history and tradition as a hotel and pub.

A QR code-activated digital layer was also produced to allow guests to delve further into all the stories that make this place so special.

Legacy We Leave Behind
The interpretative pieces work seamlessly within the design of new flagship DIOR store to create an immersive and luxurious historical narrative of the site and iconic fashion house.

Submit Your Brief

Make contact with one of our skilled Consultants and tell us about your project.